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Social media has greatly transformed how health information spreads in Nigeria. While it offers opportunities for engagement, it also poses significa…
Most reputation problems in healthcare don't arrive announced. They build quietly (in waiting rooms, in online forums, in hushed conversations b…
A lot of healthcare institutions run their social media and their PR as if they belong to two completely different organisations. The communications …
Something has gone wrong. Maybe it's a patient complaint that's gone viral. A data breach. An adverse outcome that the media has picked up o…
Let's talk about something that makes a lot of hospital marketing teams uncomfortable: the money they spend on advertising, and whether it's…
Let's be honest. Most press releases never get read. They land in a journalist's inbox, get a 2-3 secs glance, and disappear into the void …
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Many health institutions in Nigeria are currently facing a quiet but damaging crisis that has nothing to do with medical equipment or clinical fundin…