Blueprint For Countering Healthcare Misinformation In Nigerian Digital Space
Social media has greatly transformed how health information spreads in Nigeria. While it offers opportunities for engagement, it also poses significa…
PR for health institutions
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Why Global Health Organizations Need Different Reputation Strategies Than Neigbourhood Hospitals
Using the same playbook as a hospital down the street to manage communications for a global health NGO is like solving the wrong problem. The reputa…
5 Signs Your Healthcare Brand Has A Reputation Problem — Before It Becomes A Crisis
Most reputation problems in healthcare don't arrive announced. They build quietly (in waiting rooms, in online forums, in hushed conversations b…
How Healthcare Institutions Can Make Social Media & PR Work Together
A lot of healthcare institutions run their social media and their PR as if they belong to two completely different organisations. The communications …
Crisis Communications In Healthcare: What To Do In The First 24 Hours When Things Go Wrong
Something has gone wrong. Maybe it's a patient complaint that's gone viral. A data breach. An adverse outcome that the media has picked up o…
How To Launch Health Campaigns That Actually Changes Behavior
You've printed the posters. Trained the community mobilizers. Scheduled the town hall meetings. Secured the radio spots. Your sensitization campa…
Influence vs. Advertising: Why Earned Media Still Beats Paid Placement For Healthcare Brands
Let's talk about something that makes a lot of hospital marketing teams uncomfortable: the money they spend on advertising, and whether it's…